Loved this! The Pi easter eggs and the whole “immersive world” angle really sold me on how much thought went into the campaign. Subtle beats splashy for me, it sticks longer and actually makes you want to talk about it with people.
100%, it's the effort that goes on behind the scenes and comes to life that fans really care about. I know paid social ads have their place and drive a lot of the results for brands, but it's definitely the subtly things like the Pi easter eggs that really go that little bit further!
Loved this! The Pi easter eggs and the whole “immersive world” angle really sold me on how much thought went into the campaign. Subtle beats splashy for me, it sticks longer and actually makes you want to talk about it with people.
100%, it's the effort that goes on behind the scenes and comes to life that fans really care about. I know paid social ads have their place and drive a lot of the results for brands, but it's definitely the subtly things like the Pi easter eggs that really go that little bit further!
Did you see the film?
Not yet, but I will - had to check if its in cinemas in Germany already and it is!
Defo worth a watch, I thought it was fun!