Sony/Columbia

Masters of the Universe (2026): The Marketing & Media Playbook

Was this only nostalgia, or was there something larger at play?

Aug 15 • Daniel Harper

And How It Couldn't Market Its Own Best Twist

Jul 31 • Daniel Harper

Demon Slayer: Kimetsu No Yaiba The Movie: Infinity Castle

A look into the marketing campaign and wider implications on popular culture!

Sep 21, 2025 • Daniel Harper

Caught Stealing

A Retro Marketing Masterclass That Made a Modern Hit

Sep 14, 2025 • Daniel Harper

28 Days, Weeks, and Now Years Later

How a Cult Zombie Franchise Keeps Evolving and Infecting Our Culture

Jun 19, 2025 • Daniel Harper

Venom: The Last Dab?

A look back at advertising the last instalment of Sony’s Venom-verse…

Mar 15, 2025 • Daniel Harper

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