Fortnite

And How It Couldn't Market Its Own Best Twist

Jul 31 • Daniel Harper

The Mandalorian and Grogu

The Event That Almost Was

Jul 4 • Daniel Harper

Mortal Kombat II

The Marketing & Transmedia Playbook

Jun 21 • Daniel Harper

Project Hail Mary: The Marketing & Media Playbook

Amaze, Amaze, Amaze!

May 30 • Daniel Harper

Lee Cronin's The Mummy

How Horror Marketing Rewrapped a Classic Monster for 2026

May 3 • Daniel Harper

A Great Campaign for a Film No One Showed Up For

Apr 5 • Daniel Harper

The Hoppers Playbook

How Pixar Turned a Meme-able Lizard into a Modern IP Launch

Mar 27 • Daniel Harper

A legacy horror franchise navigating the algorithm era

Mar 20 • Daniel Harper

Fortnite: The New Hollywood?

How a Video Game Became a Marketing Superpower

Dec 7, 2025 • Daniel Harper

Superman 2025 The Marketing & Media Playbook

Take a look inside and see what you can see!

Jul 11, 2025 • Daniel Harper

Brands, Branded Worlds, and the Fortnite Frontier

From Mentos’ Fizooka to Phillips’ Body Royale

Jun 26, 2025 • Daniel Harper

Blumhouse Buys Into Saw

Here’s What That Really Means for IP, Creators, and the Horror Brand Universe

Jun 9, 2025 • Daniel Harper

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