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Mortal Kombat II
The Marketing & Transmedia Playbook
Jun 21
•
Daniel Harper
6
3
5
Lee Cronin's The Mummy
How Horror Marketing Rewrapped a Classic Monster for 2026
May 3
•
Daniel Harper
7
4
1
"Wuthering Heights"
How to Market a Film That Isn't Really the Film
Apr 26
•
Daniel Harper
9
5
3
The Bride!
A Great Campaign for a Film No One Showed Up For
Apr 5
•
Daniel Harper
14
3
The Dark Knight Blueprint
What Filmmakers and Marketers Can Actually Learn
Feb 15
•
Daniel Harper
8
3
5
Why So Serious?
How The Dark Knight Turned Marketing Into Story
Feb 8
•
Daniel Harper
6
4
Weapons
When Movie Marketing Crosses Over to Reality
Aug 8, 2025
•
Daniel Harper
4
3
Superman 2025 The Marketing & Media Playbook
Take a look inside and see what you can see!
Jul 11, 2025
•
Daniel Harper
8
4
8
The Box-Office Bomb of The Alto Knights: What Went Wrong?
Why The Alto Knights Flopped: Lessons from a $50M Marketing Misfire
May 23, 2025
•
Daniel Harper
So... It's HBO Max (again)
What this clumsy rebrand teaches us about brand universes, identity, and the cost of confusion
May 17, 2025
•
Daniel Harper
1
A Minecraft Movie: How To Build a Blockbuster With Brand Partnerships
Welcome to a block filled blockbuster breakdown... ⛏️
Mar 25, 2025
•
Daniel Harper
1
1
Mickey 17: A Case Study on the Power of Marketing Stunts
Why Bong Joon Ho’s Sci-Fi Comedy Struggled at the Box Office
Mar 23, 2025
•
Daniel Harper
1
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