Documentary Report

The Marketing & Media Report for a Live-Action Remake

Jul 24 • Daniel Harper

Scary Movie (2026)

The Marketing Playbook Behind Getting Anyone To Care Again

Jul 12 • Daniel Harper

Peaky Blinders: The Immortal Man

How a Homegrown Cult Drama Became a Global Marketing Machine

Jun 7 • Daniel Harper and Marie-Theres Carl

Daredevil: Born Again

The Art of the Always-On Campaign

May 22 • Daniel Harper

The Ogre That Ate the Internet (and Refused to Leave)

May 16 • Daniel Harper

A24’s Most Controversial Marketing Playbook Yet

May 10 • Daniel Harper

Lee Cronin's The Mummy

How Horror Marketing Rewrapped a Classic Monster for 2026

May 3 • Daniel Harper

"Wuthering Heights"

How to Market a Film That Isn't Really the Film

Apr 26 • Daniel Harper

Romeo + Juliet & Moulin Rouge!

When Adaptation Earns Its Afterlife

Apr 12 • Daniel Harper

A Great Campaign for a Film No One Showed Up For

Apr 5 • Daniel Harper

Horror Marketing in 2026

Horror has always been one of the most reliable genres in cinema.

Mar 15 • Daniel Harper

Film. Marketing. Culture. And the transmedia potential hiding underneath it all.

Mar 7 • Daniel Harper

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