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Scary Movie (2026)
The Marketing Playbook Behind Getting Anyone To Care Again
Jul 12 • Daniel Harper
Mortal Kombat II
The Marketing & Transmedia Playbook
Jun 21 • Daniel Harper
Backrooms
The Movie, The Marketing, and the Kid Who Built a World From a 4Chan Image
Jun 12 • Daniel Harper
Peaky Blinders: The Immortal Man
How a Homegrown Cult Drama Became a Global Marketing Machine
Jun 7 • Daniel Harper and Marie-Theres Carl
Project Hail Mary: The Marketing & Media Playbook
Amaze, Amaze, Amaze!
May 30 • Daniel Harper
Daredevil: Born Again
The Art of the Always-On Campaign
May 22 • Daniel Harper
Shrek at 25
The Ogre That Ate the Internet (and Refused to Leave)
May 16 • Daniel Harper
The Drama
A24’s Most Controversial Marketing Playbook Yet
May 10 • Daniel Harper
Lee Cronin's The Mummy
How Horror Marketing Rewrapped a Classic Monster for 2026
May 3 • Daniel Harper
"Wuthering Heights"
How to Market a Film That Isn't Really the Film
Apr 26 • Daniel Harper
Romeo + Juliet & Moulin Rouge!
When Adaptation Earns Its Afterlife
Apr 12 • Daniel Harper
The Bride!
A Great Campaign for a Film No One Showed Up For
Apr 5 • Daniel Harper
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