Media Planning

Mortal Kombat II

The Marketing & Transmedia Playbook

Jun 21 • Daniel Harper

The Movie, The Marketing, and the Kid Who Built a World From a 4Chan Image

Jun 12 • Daniel Harper

Project Hail Mary: The Marketing & Media Playbook

Amaze, Amaze, Amaze!

May 30 • Daniel Harper

Daredevil: Born Again

The Art of the Always-On Campaign

May 22 • Daniel Harper

The Ogre That Ate the Internet (and Refused to Leave)

May 16 • Daniel Harper

A24’s Most Controversial Marketing Playbook Yet

May 10 • Daniel Harper

Lee Cronin's The Mummy

How Horror Marketing Rewrapped a Classic Monster for 2026

May 3 • Daniel Harper

"Wuthering Heights"

How to Market a Film That Isn't Really the Film

Apr 26 • Daniel Harper

The Price of a Blockbuster

And What It Means If You Don’t Have One

Apr 19 • Daniel Harper

A Great Campaign for a Film No One Showed Up For

Apr 5 • Daniel Harper

The Hoppers Playbook

How Pixar Turned a Meme-able Lizard into a Modern IP Launch

Mar 27 • Daniel Harper

A legacy horror franchise navigating the algorithm era

Mar 20 • Daniel Harper

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